Our expertise

From seed to IPO

A business may start with an initial idea, but in order to succeed, it has to go through many cycles of concept development, market and competitor research, production planning, branding and marketing. The financing side of start-up investments has several phases, too – from pre-investment (seed capital via Business Angels) to financing via VC’s, acquisitions, mergers and strategic alliances all the way to going public. 

We nurture and protect our portfolio companies, with particular care for those in the start-up phase. 

The potential of start-ups

There are millions of start-ups globally taking their ideas to market. In the US alone, there are currently over 75,000 startups operating in their infancy. Not all will succeed. In fact, most of them won’t, according to stats from organisations like Failory. There are many reasons why start-ups succeed – or not. 

About 1% of startups turn into a unicorn startup, like Uber, Airbnb, Slack, Stripe, or recently Deliveroo (CBInsights). Companies that focus on sales and marketing as a % of revenue generally grow faster than those that don’t. (Forentrepreneurs). 

We can help identify strengths and weaknesses during our discovery process so your investment will be looked after and nurtured.

What we look for in startups

There are many reasons why we invest in certain companies. We have a dedicated process in place to find out if we are a good match for a particular start-up. Here are some typical factors we initially look for.

A great management team

A solid market opportunity

Existing early traction

Passion and determination

Understanding of financials

An interesting pitch deck

The world’s biggest startups in 2021

A recent report by Visual Capital highlights how many successful giant startup there currently are, and it’s not slowing down. 

Do you have a start-up seeking investment?

Get in touch to talk more about your business.

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